HBO announced that they have picked up the U.S. television rights to the new feature documentary film “May It Last – A Portrait of the Avett Brothers,” on March 10, 2017, according to Broadway World. The film about The Avett Brothers and their band was co-directed and produced by Judd Apatow and Michael Bonfiglio. “May It Last” will premiere at the 24 Beats Per Second section of the 2017 South by Southwest Film Festival.
Fans will be able to see exclusive footage of musicians Seth and Scott Avett at home and in the studio. The film includes personal family photographs, interviews with band members, and the band’s concert performances. The Avett Brothers band includes Scott Avett on banjo and lead vocals, Seth Avett on guitar and lead vocals, Bob Crawford on bass, Joe Kwon on cello, Paul DeFiglia on keyboards, Tania Elizabeth on fiddle, and Mike Marsh on drums.
Apatow and Bonfiglio filmed the band over a two-year period while there were on the road selling out arenas and topping the charts. Along the way, the band experienced the exhilaration of success. The band members were affected by some personal tragedies, such as Set Avett’s divorce and the serious illness of Bob Crawford’s daughter.
True Sadness is the band’s ninth studio album, according to Rolling Stone. The album’s lead single is “Ain’t No Man” and the closing track is “May It Last.” Rolling Stone called it “The group’s most varied and one of its most emotional listens.”
“May It Last” provides an inside look at the production of True Sadness, The Avett Brothers’ 2017 Grammy-nominated album, a collaboration with producer Rick Rubin. During the recording process, the brothers show their lifelong bond, a dynamic that shapes their creative process as songwriters and musicians.
In a joint statement in the HBO press release, Apatow and Bonfiglio called the film a “labor of love.” Seth Avett stated that the film “is almost surreal in its level of personal truth-telling.”
Apatow and Bonfiglio previously co-directed the ESPN documentary “Doc & Darryl” as part of the network’s “30 for 30” series. “May It Last” is an Apatow Production. The film is directed and produced by Judd Apatow (HBO’s “Girls” and “Crashing”) and Michael Bonfiglio; executive producers, Jon Kamen, Dave O’Connor, Justin Wilkes; cinematographer, Jonathan Furmanski; editor, Paul Little.