Photos of former Bulls guard/forward Jimmy Butler.
Let’s get to one of the dumbest things in sports: A player who’s the so-called “face of the franchise."
Stop this. Stop this right now. The concept is stupid because it’s a debate for losers.
It’s obvious or not, and either way, is it’s a waste of time.
Naturally, this stems from the Bulls and Jimmy Butler. It surfaced in the wake of the GarPaxalypse trade with the Timberwolves that starts the local rebuild around a torn ACL.
On his way out, Butler talked about wanting to be the “face of the Chicago Bulls’’ and where that got him.
It got him to Minnesota, which should make clear to Butler the stupidity of coveting that idiotic label.
Why would you want to be the face of a team that wasn’t good and often embarrassed itself?
Why would you want to be the face of a team that quit in elimination games in two straight postseasons?
Pro tip, Jimmy: You don’t want to be the face of a team when it requires wearing a big, red nose.
And another thing: The face of a team doesn’t neuter his coach by telling him to coach harder.
And yet another thing: The face of a team doesn’t then refuse to run the coach’s offense and instead runs his own ball-stopping isolation game.
What’s more, as the self-described face of the Bulls, Butler publicly called out his teammates in a badly contrived plot with the albatross of the Bulls, Dwyane Wade. Both were disciplined by the team. How obvious could it get?
That’s when Butler should’ve figured out what a dope he was for caring about the concept of being the face of the Bulls.
That’s when Butler should’ve figured out what the Bulls themselves thought of someone being the face of the team.
Of all athletes, basketball players probably have had the most smoke blown up their backsides. The higher the level of competition, the more tornadic the wind to the point that egos over dunking a basketball become parade floats. It happens even on bad teams like the Bulls. Especially on bad teams like the Bulls.
And someone wants to be the face of the team? Why? Why would you want to be the face of a bad team eyeballing hopelessness?
The “face of a franchise’’ is for marketing wonks. I realize players are their own brand, but brands are made by success, or at least boosted by that credibility.
Truth is, Wade was the most famous face on the Bulls because he won somewhere else — everybody has won somewhere else since Michael Jordan left.
When Wade showed up, he had to declare the Bulls to be Butler’s team, which showed the team-wide spread of viral insecurity and stupidity. If it’s not obvious who the leader is, then you don’t have one, and the more someone yaks about it, the more insidious it becomes.
Clamoring to be considered the face of a team is emotional clutter. It’s the gobbledygook for which losers fight because they can’t win what matters. It’s the participation trophy of labels.
Let me ask you this, Jimmy: Who’s the face of the Warriors? Steph Curry? Kevin Durant? Someone else? Does it matter? That, see, is the point. Nobody cares because they’re all in that picture around the trophy.